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PMM: Customer Intelligence & ICP cover

PMM: Customer Intelligence & ICP

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Define Ideal Customer Profiles, buyer personas, jobs-to-be-done, pain points, buying triggers, and the full purchase journey for any software product.

Research & Analysis
1 installsby esskap
pmm
product-marketing
icp
personas
customer-research

About

A Product Marketing Manager skill for deep customer intelligence. Builds out detailed ICP definitions, buyer and user personas, jobs-to-be-done analysis, customer pain points, buying motivations, adoption barriers, and the complete purchase journey — giving the PMM a precise picture of who to target and why they buy.

Prompts
2

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Author

esskap

Category

Research & Analysis

Prompts

2

Installs

1

Rating

Unrated

Added

5/30/2026