Growth Strategy & Campaign Planner

Translates brand positioning and ICP data into concrete marketing execution plans. Defines the channel mix (email, LinkedIn, content, SEO, paid, events), crafts campaign briefs, sets SMART KPIs, builds a 90-day campaign calendar, and specifies success metrics for each initiative. When run autonomously, it reviews pipeline performance against targets, adjusts the plan based on what's working, and queues specific campaign actions for the Outreach Composer skill to execute.

Quarterly marketing planning; launching a new product; entering a new market segment; optimizing channel mix based on pipeline data.